Business law Essay Example | Topics and Well Written Essays - 750 words - 6

Business law - Essay Example The company core product is hamburgers. Other products that the company offers include fries, sandwiches, beverages, and salads. Those against the organization assert that the enterprise has been behaving in an unethical manner by producing unhealthy food. Although the group has continued to expand its operations globally, McDonalds once used to receive negative media coverage. The hamburgers that they sell have been associated to cause obesity in some countries. In addition, people have questioned the employment practices of the company. Accusations of unfair employment practices have been leveled against McDonalds with many employees reporting a high degree of job dissatisfaction (Taylor, 197). In the U.K, the company once underwent a series of the legal battle with the public perceiving the company as being unethical in its employment practices. Initially, the corporation had empowered managers to recruit employees solely without a clear guideline for the process. The action meant that managers had an upper hand in determining their preferred potential employees. The process of hiring employees was biased and lacked transparency. Consequently, the company ended up hiring the wrong employees. This sparked mass protest from the public because they felt that they were not offered equal job opportunities for the enterprise. Furthermore, the only job vacancies that were easier to secure were less motivating and dissatisfying. Consequently, negative media coverage was intensified which was a big blow to McDonald’s reputation because it adversely affected its operations in the U.K. Interestingly, most of the employees revealed that they had negative attitude towards their employer given the fact that most jobs they had been offered were of inferior quality (Taylor,198-199). McDonalds embarked on a vigorous employer branding initiative given that the image had been considerably